Wine Retailer Email Marketing Evaluation
Key Words: R, Regression, Causal Forests, Incrementality, Experiments, Slice and Dice Analysis
Hi, I’m Shulian Guan
Passionate data-driven digital marketer with experience in digital analytics, media buying, mobile user acquisition, growth marketing analytics. Dynamic, solutions-oriented, and a highly analytical thinker always excited about leveraging data to make tangible impacts and provide value in the marketing field.
Analytics Projects
HELOC Risk Prediction using Machine Learning
Key Words: Python, Machine Learning, Logistic Regression, Decision Trees, Random Forest, KNN
Toy Horse Product Line Revitalization via Conjoint Analysis
Key Words: R, Conjoint Analysis, Cluster Analysis, Benefit Segmentation, Market Simulation
Country Club Data Warehouse Design in MySQL
Key Words: SQL, Data Warehouse, ETL, Database Management, Ad-hoc Querying
Data Visualization
Monro RFM Analysis
Key Words: RFM Model, Customer Segmentation, Auto-Service
Superstore Sales Analysis
Key Words: Sales Analysis, Tableau, Interactive Dashboard